BEYONDTRUCKS INC. × BUZZLEAD · THE HIVE · SEPTEMBER 2026
BuzzLead

Welcome to the Hive, BeyondTrucks Inc..

Hans, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. BeyondTrucks Inc. is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.

Underneath the jar: every US trucking fleet mapped, the 15,000 that look like Kalmbach Feeds, and three campaigns we'd run for BeyondTrucks in the next 30 days.

PREPARED FOR HANS GALLAND · SAN FRANCISCO, CA · FROM ST. PETE BEACH, FL
Troy Aitken and Nick Konstantinidis, co-founders of BuzzLead
Co-foundersNick Konstantinidis & Troy Aitken
Section 01 · Why there's honey on your desk

Three things came with the jar.

01

The honey

Raw, from a US apiary. Something you'll open instead of file.

02

This page

Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for BeyondTrucks Inc..

03

The call

Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.

Section 02 · The company shaped like you

Lumion: zero pipeline to 50+ meetings in 31 days.

Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, operators who feel the pain daily, and a marketing team that needs pipeline now.

In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion

Read the Lumion breakdown

31
Days to results
100+
Positive replies
50+
Meetings scheduled
80%
Hold rate
Section 03 · The sweet part

What could be sweeter than 15,000 to 25,000 more of your best customers?

You already have the dream ones: the trucking fleets that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 15,000 to 25,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.

Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.

YOUR DREAM CUSTOMERS
  • Kalmbach FeedsEliminated approximately $1.8 million per year in hidden operational costs
15,000 to 25,000trucking fleets that look exactly like them
Section 04 · Your market, sized

Every cell is a trucking fleet.

Every US motor carrier registers with FMCSA and shows up in the SAFER Company Snapshot with fleet size, cargo type, and safety rating. We build the list from that filing, enrich the operations and dispatch buyers, and time the sends to fleet growth and contract renewal cycles.

US for-hire and private motor carriers operating 5+ trucksYour sweet spot: 20 to 150 trucksIn-market this quarter
0
US for-hire and private motor carriers operating 5+ trucks. FMCSA Motor Carrier Census (MCMIS).
~15,000
Sweet-spot fleets
20 to 150 trucks
3
Buyer personas
VP Ops, Dispatch Director, Controller
~45,000
Relevant contacts
At 3 titles per fleet
Oct to Jan
Evaluation window
Budget season before peak-year contracts lock
Section 05 · Intent

You're the first supplier that comes to mind.

We'll actively monitor all 100,000 US trucking fleets and reach out when the right signal shows up, so BeyondTrucks is the first name a VP of Operations thinks of when dispatch and billing software comes up.

  • Truck count jumpFMCSA MCMIS power-unit updates show fleets outgrowing manual dispatch and rating.
  • New DOT or MC authority grantedFMCSA SAFER new-entrant filings signal a fleet standing up operations.
  • VP of Operations or Dispatch Director hireJob postings and LinkedIn moves show a new leader resetting the tech stack.
  • Private fleet insourcing announcementTrade press like FleetOwner and Transport Topics flag shippers building owned fleets.
  • Legacy TMS or ELD contract expiringVendor mentions in trade press and RFPs show a switching window opening.
  • NPTC or TCA conference rostersNational Private Truck Council and Truckload Carriers Association attendee lists show active buyers.
09:14 · TODAY
Midwest private fleet files new DOT number, registers 22 trucks under new operating authority
→ NEW-AUTHORITY PLAY · 1:1 SCRIPT DRAFTED
08:51 · TODAY
Specialty food-grade fleet posts opening for Director of Dispatch Operations
→ HIRING-PAIN PLAY
YESTERDAY
Regional carrier's MCMIS filing shows power units up from 60 to 105 in two quarters
→ GROWTH PLAY
YESTERDAY
Agricultural shipper announces plan to insource delivery fleet, cites 40 new trucks by Q2
→ INSOURCING PLAY
Section 06 · Three strategies, deployed together

TAM, lookalike, intent. Every angle, from day one.

This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.

STRATEGY 1 · TAM

Own the whole market

TargetThe ~15,000 fleets in your sweet spot: 20 to 150 trucks, VP of Operations and Dispatch Director enriched from FMCSA SAFER
AngleOne system for order intake, dispatch and billing instead of spreadsheets bolted to a legacy TMS
~15,000 ACCOUNTS
STRATEGY 2 · LOOKALIKE

Mirror your best customers

TargetFleets that look like Kalmbach Feeds: private and specialty fleets in food, agriculture and manufacturing running 20 to 150 trucks
AngleLead with Kalmbach Feeds by name and what changed operationally after switching to BeyondTrucks
~15,000+ ACCOUNTS
STRATEGY 3 · INTENT

Catch them in-market

TargetFleets showing a buying signal this quarter: new DOT authority filed, truck count jump in MCMIS, dispatch or ops leadership hire
AngleA one-to-one note written from the signal, sent the week the filing or hire posts
~4,000 PER YEAR ACCOUNTS
Section 07 · The first 30 days

What happens after you say yes.

Section 08 · Join the Hive

The honey was the easy part.

Hans, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.